Foreign media The Information According to sources, Microsoft’s investment in OpenAI is paying off, and the company is planning to launch a version of Bing that uses ChatGPT to answer search queries. This version will use the artificial intelligence behind ChatGPT to answer some search queries instead of just displaying a list of links. It is expected to be launched before the end of March this year to strengthen the competitiveness between Bing and Google.

Back in 2019, Microsoft invested $1 billion in OpenAI, including a deal to integrate some aspects of GPT into Bing. What the GPT integration means for Bing is unclear, it does not have the ability to search results on the Internet, so Microsoft will still use its own search engine technology. But The Information believes it could help Bing present results in a more user-friendly way.

A source “familiar with Bing’s systems” said Microsoft could use the technology to display search results as full-sentence answers with the source of the information. If Bing suggests queries that are related to the original query, GPT can explain their relevance in a meaningful way. The technology also helps Bing recommend better keywords or key phrases to users.

in 2022search engine marketAmong them, Google continued to dominate with a market share of 83.84%; while Bing’s share rose from 3.99 percent to 8.88 percent. According to VentureBeat,Although Microsoft wants to challenge Google, it seems unlikely that ChatGPT will have a significant impact.Additionally, the current revenue model for search relies on link results, so for Bing There are questions about how to monetize its ChatGPT feature.

But digital marketing expert Tim Peter express, the advantage for Microsoft is that they can subsidize the cost of ChatGPT in Bing through other revenue streams. “Google basically makes all their money from advertising, and without advertising revenue, they’re worth a lot less.”