Welcome to another insightful episode of “Osom to Know”! In this episode, our host Maciej Nowak, engage in an in-depth conversation with the esteemed guest, Roger Rosweide, co-founder of Wild Cloud. Together, they delve into the rare SaaS model, the complexities of managing multiple websites with different code stacks, and the significance of a large total addressable market for attracting investors. The episode sheds light on strategies for marketing and sales, the importance of acknowledging and learning from failures in business, and the impact of investments in the WordPress ecosystem. Join us as we explore the journey of Wild Cloud, reflecting on successes and valuable lessons learned from its failures, while gaining insights into the inner workings of strategic investment approaches and branding transitions. Get ready for an illuminating discussion on the growth and evolution of a thriving company within the WordPress space.
Roger is an experienced professional in tech innovation, recognized for introducing 3D-printed ice popsicles and advancing virtual reality applications. As Chief Commercial Officer at WPCS.io, he’s played a key role in developing a WordPress multi-tenant cloud platform, which simplifies the way web agencies and developers handle website management. His work focuses on making WordPress more scalable and manageable, drawing on SaaS principles. Roger also shares his insights into content creation and B2B marketing, and values connecting with industry peers to exchange knowledge and support collective growth.
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00:00 Yoast and his wife invested in platform.
09:55 Yoast’s requirements for branding and developers.
14:19 Companies investing in diverse industries for growth.
21:00 Twenty WordPress companies feature their Black Friday deals.
25:30 Observing and analyzing a startup’s growth process.
31:40 Investor expects larger addressable market for success.
34:39 WordPress ecosystem thrives with individual contributors.
37:58 Gutenberg simplifies and elevates WordPress website creation.
44:11 Value of failure; empathy, balance, experience.
52:58 Complex lesson learned through costly, longer process.
57:09 Impatient, lacking confidence, hiring wrong consultant audience.
01:03:45 Implemented most of your ideas with exceptions.
01:04:56 In our case, engineers close most deals.
#Failure #Growth #WildClouds #Journey #WordPress #World #Interview #Roger #Rosweide